Compassion in World Farming has awarded Waitrose’s Italian continental meat supplier with the esteemed Good Pig Award 2016, for its continued work in raising awareness for animal welfare standards.
Fumagalli is a North-Italian family-run business based near Lake Como, which works with Winterbotham Darby, to exclusively supply Waitrose with the retailer's own brand charcuterie.
The company has significantly raised the bar in animal, particularly pig, welfare over the past five years. Expanding on space perimeters set out by EU legislation, sows are allocated larger breeding facilities which includes free farrowing.
Waitrose charcuterie and continental meats enjoy popularity amongst customers, to the point that the retailer is overtrading in this area. The award also comes at a time of heightened awareness of animal welfare amongst shoppers.
Waitrose agriculture director, Heather Jenkins said: “A true focus on animal welfare is a key point of difference for Waitrose and we’re proud that our long-term partnership with Winterbotham Darby has resulted in achieving the Good Pig Award”.
Winterbotham Darby is now implementing the same standards for continental meat across Spain, France, Belgium and Germany, with its Spanish Iberico supplier recently receiving the Good Sow Commendation.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.
