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Waitrose Releases Latest Trade Update

By Steve Wynne-Jones
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Waitrose's sales are up by 2.1% this quarter bar fuel, as the UK celebrates summer and Olympics 2016.

Rio 2016 has drawn shoppers towards Brazilian food and drink, with the sales of Brazilian-style steak picanha rising by 20% since the opening ceremony. Brazilian wine sales have risen by 54%.

Convenience and TV meals have seen a hike of 19%.

The fine weather has also contributed to upping the sales of garden toys by86%, while book sales are up by 37%.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.

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