Waitrose's sales are up by 2.1% this quarter bar fuel, as the UK celebrates summer and Olympics 2016.
Rio 2016 has drawn shoppers towards Brazilian food and drink, with the sales of Brazilian-style steak picanha rising by 20% since the opening ceremony. Brazilian wine sales have risen by 54%.
Convenience and TV meals have seen a hike of 19%.
The fine weather has also contributed to upping the sales of garden toys by86%, while book sales are up by 37%.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.