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Retail

Walmart To Offer Cyber Monday Deals Sunday As It Chases Amazon

Walmart Stores, playing catch-up with Amazon.com, is making a bigger bet on Cyber Monday.

The retailer plans to start offering its Cyber Monday deals on more than 2,000 items – four times the number of discounts it had last year – starting at 8pm the Sunday night before. The promotions will come in addition to its Black Friday specials, which it will begin offering online on Thanksgiving morning.

Cyber Monday – the first Monday after Thanksgiving – has long been touted as the day when online retailers roll out their holiday specials, but Walmart and its rivals are increasingly spreading out discounts over a longer period of time. Amazon began offering special discounts on 20 November, a week before Black Friday, the traditional start of the holiday shopping season.

The National Retail Federation expects online sales to increase as much as 8 per cent this year, to about $105 billion, outpacing the growth of bricks-and-mortar shopping. That’s put more pressure on Walmart to refine its online capabilities.

The term Cyber Monday was coined a decade ago, when retailers noticed a spike in online holiday shopping on the Monday after Thanksgiving. The reason: Many people returned to work and used their office’s high-speed Internet connection to shop. These days, most Americans have broadband at home, decreasing the relevance of Cyber Monday.

Walmart has noticed a surge in online traffic in past years on the Sunday after Thanksgiving. That’s why it figured it was a good idea to start its e-commerce specials that night, said Fernando Madeira, president of Walmart.com. It will also be offering a second round of deals on Monday evening, when its traffic patterns in the past have grown, he said.

"We are giving customers what they want,” Madeira said. “For some who want to start to shop earlier, we want to make sure they have access to great deals."

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.

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