Will The First Mile Make Or Break The Success Of A Retailer? Analysis
While the 'last mile' is key to retailers, Craig Summers, UK Managing Director at Manhattan Associates explores whether it’s actually the 'first mile' of the process that ensures supply chain success and aids customer satisfaction.
Retailers have long been obsessed with the last mile of their supply chain, and it’s not surprising that self-confessed ‘innovative technologies’ or autonomous last-mile delivery bots continue to grab the front pages in the press.
However, it’s important to remember that as innovative as these advances might be, these technologies are only fulfilling a very small part of the overall product–consumer journey.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!