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Retail

The Winner Of ESM's '12 Ads of Christmas 2020' Contest Is...

Deck the halls! There's nothing like a good Christmas ad to warm up your winter, and in keeping with tradition, this year saw Santa's little helpers round up 12 of the best festive retailer commercials for the team here at ESM.

Voting in this year's competition has now closed, and we can reveal that the top three retailer Christmas ads of 2020 are...

#3 Waitrose & Partners / John Lewis (UK)

https://www.youtube.com/watch?v=Juv2c0xgGno

The world would be a better place if we all gave a little more love. Waitrose and John Lewis present a festive tale featuring intertwined animated and live action shorts.

#2 Edeka (Germany)

https://www.youtube.com/watch?v=Sjo5ue9ZTuw

Edeka's festive ads have always been a little bit off piste, and this year's is no different, as the German retailer introduces us to the idiosyncratic Herr Schmidt – but will a brush with COVID-19 ruin his Christmas?

And the winner is...

#1 Migros (Switzerland)

https://www.youtube.com/watch?v=8tFc1L317io

Receiving the most votes this year is this heartwarming tale from Migros Switzerland. As a father contemplates Christmas alone, giving away food and gifts to neighbours, an unexpected knock on the door provides a happy ending. Congratulations to Migros for filling us with festive cheer!

You can view the full set of 12 ads by clicking here. Thanks to all that voted and participated.

ESM would like to wish you all a Merry Christmas and a prosperous New Year!

© 2020 European Supermarket Magazine – your source for the latest retail news. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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