X5 Retail Group, the leading Russian food retailer, has announced the opening of its 5,000th store. The new store trades under the Pyaterochka banner.
A ceremony to mark the opening of the store was attended by Alexei Nemeryuk, head of the Department of Trade and Services of Moscow, Dmitry Dorofeev, chairman of X5 Retail Group’s supervisory board, and Olga Naumova, Pyaterochka’s CEO.
The new store, which boasts selling space of around 1,000 square metres, is located in Moscow’s Southern Administrative Area. The product offering comprises 5,000 SKUs, with 35 per cent classified as fresh.
The store features the new Pyaterochka concept, which was launched in October 2013. Currently, over 2,000 stores operate under the new concept in various Russian regions, of which 175 stores are located in Moscow.
To celebrate the opening of the 5,000th store, Pyaterochka announced the launch of a large-scale social project. The adjacent territory of 10,000 square metres will be used for the construction of a modern recreation area, including a children’s playground, a rollerdrome and a public park with over 500 trees. The opening of this recreation area is scheduled for 1 July.
The Pyaterochka chain accounts for over 70 per cent of X5’s revenue. In Q1 2015, as a result of the selling-space increase by 28.8 per cent and traffic growth by 17.9 per cent, the chain's net retail revenue grew 34.7 per cent year on year.
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