Russia's X5 retail group has entered into a partnership with e-commerce firm Ozon, to set up around 2,000 parcel lockers and 2,000 pick-up points in Pyaterochka stores by the end of 2020.
Pyaterochka general director, Sergei Goncharov, said, "Cooperation with Ozon is an important step in developing our omni-channel platform and new services for our customers, who are increasingly looking for a convenient digital experience and time-saving solutions."
The Partnership
The deal will also enable customers to pick up their Ozon orders from Pyaterochka checkout counters as well as parcel lockers and pick-up points of X5 Omni's partners.
X5 Omni is a subsidiary of the X5 retail group that offers parcel delivery services in Pyaterochka, Perekrestok and Karusel stores.
It will extend logistical support to deliver Ozon packages to Pyaterochka stores.
Presently, around 70% of Ozon's orders are delivered through pick-up points and parcel lockers.
Ozon CEO, Alexander Shulgin, said, "The partnership with X5 enables us to promptly double our network of pick-up points and to use locations that are convenient and familiar to customers."
The new pick-up points will also operate as collection points for goods from the third-party sellers, providing more shipment opportunities to suppliers across Russia, the retailer said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
