The A-Z of Retail: M is for Multinationals
ESM: European Supermarket Magazine is proud to launch 'The A-Z of Retail', a new subscriber-only series that offers a deep analysis of the retailers, suppliers and individuals making the news each week. Today: M is for Multinationals.
Despite what President Donald Trump might think, successful American companies have got to where they are today by championing a global mindset, rather than an isolationist ideology.
Trump's 'America First' credo is the antithesis of the multinational approach that has enabled all-American firms like Coca-Cola, P&G, Hershey, Amazon and Apple to achieve international prominence.
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