Get the app today! Download iPhone App Download Android App

Retailers Set Sights On Facebook, Google Ad Revenue

Published on Jul 26 2018 3:29 PM in Technology tagged: Target / Advertising / Facebook / Google / Paywall

Retailers Set Sights On Facebook, Google Ad Revenue

People with hay fever hate dust. That was the premise of a marketing drive launched by British vacuum cleaner maker Dyson with U.S. retailer Target Corp.

Using data about its customers' shopping habits, Target homed in on shoppers who likely had allergies and showed them ads for Dyson's cordless V6 vacuum on social media and Target's website. The result: sales for the vacuums doubled among shoppers who regularly purchase anti-allergy treatments and products such as Claritin or humidifiers on Target.com and in stores.

Data about real people and real behaviors “actually get a much stronger result because the fidelity of that data is so much richer," said Kristi Argyilan, Target's senior vice president of media and guest engagement.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email