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Revival Hopes Dashed As Ad Giant WPP's Forecast Sends Shares Diving

Published on Mar 2 2018 8:44 AM in A-Brands tagged: Trending Posts / WPP / FMCG / Advertising / Martin Sorrell

Revival Hopes Dashed As Ad Giant WPP's Forecast Sends Shares Diving

Martin Sorrell knows a few things about disruption, having built a global advertising empire from scratch from a shell of a company that made wire baskets.

But the tectonic shifts now shaking the industry have put the world’s largest advertising group and its 73-year-old chief on the defensive.

On Thursday, WPP Plc announced a bleak outlook, following two cuts to its sales forecast last year that Sorrell called embarrassing.

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