British supermarket chain Sainsbury’s claims that it will help customers save £13 million on Christmas-branded and own-label gifts this year in its early toy sale, which kicks off this week.
From tomorrow, the retailer is offering up to half price on all toys, including big brands, in its one-week promotion.
In the Sainsbury’s Super Toy Sale offer, toys will be available for up to half price in nearly 500 stores. Despite the surge in web-based shopping in recent years, the offer is not available online.
Every toy included in the sale allows customers to purchase the item with 25 per cent to 50 per cent off the original price, said the retailer. As well as the top brands such as LEGO and Barbie, Sainsbury's is also including its own-label toys, such as Grow & Play, in the promotion.
Speaking on the toy promotion, Liz Stanley, toy buyer at Sainsbury’s, said, “We want to reduce stress for our customers this Christmas by giving them the opportunity to get their hands on some of this year’s must-have toys at great value."
She continued, “Children can enjoy a selection of great-quality toys including the Hot Wheels T-Rex Takedown, Baby Annabell Bath-Time doll, the VTech Alphabet Train and our own Dino Valley Control Centre.”
Each year, 250 million toys are sold in the UK, with 15 million of these being sold in Sainsbury’s stores. According to the retailer, 40 per cent of the 15 million are sold during the annual toy promotion.
Sainsbury’s said that its top ten toy discounts are intended to help make money go further for families this year. The promotion is only available in store until October 28.
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