Increasing competition due to the high number of retailers, as well as the growing tendency towards online food shopping, makes it important for market-leaders in bricks-and-mortar stores to position products in a way to enhance the shopper experience and form long-term ties with loyal customers.
This is where, above all, the chilled-goods department offers potential. New transparent, frameless glass-door systems allow for a clear view of product presentation and thereby simplify the orientation and decision for the consumer at the POS.
They also significantly contribute towards the reduction of energy consumption. In July 2015, French supermarket chain Carrefour successfully started to use these chiller doors by SCHOTT.
For more information, please visit www.carrefour.com and www.schott.com/termofrost.
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