'Shopper Engagement' Key To Success In A Changing Retail Environment, Report Finds
New research by international trade and development agency Cosaris suggests that food retailers will have to transform their business models in order to prevail in today’s crowded market.
According to the report, Transformation: The future of successful food retail, some 83% of food retailers surveyed said that ‘shopper understanding and engagement’ is a key area of concern.
However, it also shows that few know how and where to effect change, or don’t appreciate the importance and urgency of fundamental change in order for them to survive.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!