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SmileyWorld Teams Up With Unilever For Carrefour Loyalty Campaign

Published on Feb 26 2018 11:58 AM in A-Brands tagged: Trending Posts / Carrefour / Unilever / Smiley / SmileyWorld

SmileyWorld Teams Up With Unilever For Carrefour Loyalty Campaign

The Smiley Company is delighted to announce another successful loyalty promotional campaign at Carrefour stores throughout France.

The deal, which was brokered by Smiley partner Cartamundi, is part of a cross- category promotion with one of the world’s leading FMCG companies in one of Europe’s leading retailers.

Continued Partnership

This innovative and engaging promotion follows another very successful partnership at the end of 2017, where 100,000 SmileyWorld mug sets were distributed to shoppers at Carrefour locations across Europe during a two week period, as a reward to customers who spent more than €15 across the range of Unilever products.

To be in with a chance to win with Smiley, Carrefour customers who purchase a minimum of three cross-category products from the Unilever range can register their receipt at a bespoke microsite created for the campaign.

Once registered, the customer spins the special Smiley slot machine for a chance to win one of thousands of prizes including 1,600 Smiley Premiums, €100 Unilever vouchers, €200 Carrefour vouchers and a holiday as the dream prize.

Participating customers can also access an exclusive online Smiley game. The campaign is being supported by POS in-store and a special digital hub setup for the duration of the promotion.

A Stellar Promotion

"This is another stellar promotion for Smiley, working with three of the best partners in the industry to encourage shoppers to 'get Smiley' with Unilever products," said Lori Heiss-Tiplady, VP Brand Strategy at Smiley.

"With great prizes and fun games, this in-store and digital activation is sure to drive sales at Carrefour stores through France - and make everybody smile!”

The campaign website, www.onsourittous.fr, is now live.

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