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South African Consumers Dropping Products From Shopping Lists To Save Money: Nielsen

Published on Aug 3 2018 9:40 AM in Retail tagged: Nielsen / South Africa / shopping habits / Paywall

South African Consumers Dropping Products From Shopping Lists To Save Money: Nielsen

A new study by Nielsen has found that South African shoppers are dropping products from their weekly shopping lists to save money, with the three most-affected categories including Household/Cleaning Goods, Beverages and Toiletries.

The Nielsen Shoppergraphics Report analysed shifts in consumer purchasing behaviour across 4,000 representative households, and found that South African shoppers are now 'hyper aware' of what they are purchasing, amidst rising prices for everyday products and utilities.

Spiralling Costs

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