South African Consumers Dropping Products From Shopping Lists To Save Money: Nielsen
A new study by Nielsen has found that South African shoppers are dropping products from their weekly shopping lists to save money, with the three most-affected categories including Household/Cleaning Goods, Beverages and Toiletries.
The Nielsen Shoppergraphics Report analysed shifts in consumer purchasing behaviour across 4,000 representative households, and found that South African shoppers are now 'hyper aware' of what they are purchasing, amidst rising prices for everyday products and utilities.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!