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Spar Georgia Launches New Supermarket In Kutaisi

Published on Jun 27 2018 10:00 AM in Retail tagged: Spar / Spar International / Spar Georgia / Georgia

Spar Georgia Launches New Supermarket In Kutaisi

Spar Georgia has opened its biggest supermarket in the country to date, in the city of Kutaisi.

The new supermarket is located approximately 200 kilometres west of the capital, Tbilisi. A conversion of an existing store, the supermarket was re-branded to Spar and redesigned inside and out, according to the retailer.

Focus On Georgian Cuisine

Spar Georgia has maintained its focus on offering a good selection of fresh produce and traditional Georgian bakery products, the retailer said.

This new supermarket offers more than 10,000 SKUs, including Spar own-brand products from various Spar partners. There is also an in-store café that sells pizza, sandwiches and shawarma, along with a wide selection of traditional Georgian dishes and salads.

The retailer said that a highlight of the store is the bakery section, offering freshly made Georgian cakes and breads.

Strong Growth

In 2017, Spar Georgia’s first full year of trading saw the business post solid growth, through the opening of 19 stores. With this latest store opening in Kutaisi, the Spar partner now has a total of 43 Spar supermarkets.

Spar also has plans in place to move into sub-licensing to enable independent retailers to benefit from the brand.

Overall, Spar International has recently pushed expansion in Eastern and Southern Europe. Alongside budding markets in Greece and Italy, Spar International has opened its first store in Malta this year, and has plans for introducing its brand to Cyprus as well.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Padideh Aghanoury. Click subscribe to sign up to ESM: European Supermarket Magazine.

 

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