Spar Polska, the Polish arm of Spar International, has posted a 15% increase in turnover to PLN 550 million in the first half of its financial year.
This is up from PLN 483 million for the same period last year, reports trade publication Dla Handlu.
The improved performance is due to an increase in the average shopping basket, as well as a rise in turnover per square metre.
Dla Handlu reported that Spar Polska's goal is to achieve PLN 1.2 billion worth of turnover by the end of 2018, with particular focus being placed on the group's smaller supermarkets and convenience stores, such as its Spar Express outlets.
It will seek to build the sales volume of its stores through better management of sales space, optimised product quality, and the increased rollout of the SPAR, Lubię and Wiosenne own-brands.
It will continue to build its marketing strategy around the 'Moja okolica, Spar' ('My neighbourhood Spar') product positioning.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
