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Spar UK Introduces Private Label 'Convenient' Sauce Line

Published on Feb 1 2017 10:30 AM in Private Label tagged: Convenience / Spar UK

Spar UK Introduces Private Label 'Convenient' Sauce Line

Spar UK has released a new line of own-brand cooking sauces, part of its campaign to offer shoppers easy-to-make dinners after a long day at work.

The range includes tomato-based pasta sauces such as Bolognese and Tomato and Herb, as well as Indian favourites Tikka Masala and Korma. They will be on shelves starting in February.

The line is in response to an increasing demand for convenience from shoppers. It 'offers value for money, a great taste' and can be prepared and served in 30 minutes.

Joanne Cramer, SPAR UK senior brand manager, commented: “The new range of own brand sauces is yet another step we are taking to offer our shoppers a deliciously simple and cost effective solution to evening meals. It is imperative that we continue to listen to what our customers want and adapt accordingly to these needs."

The company said that Spar UK's own-brand offer has been continually innovating these past 12 months.

The retailer announced the launch of three new ready meals last October, inspired by popular restaurant and pub fare, to reflect the rising demand for options in convenience food.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up for ESM: The European Supermarket Magazine.

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