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Spectra Packaging Lands Tesco Own-Brand Packaging Job

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Spectra Packaging Lands Tesco Own-Brand Packaging Job

Spectra Packaging has recently created a series of oval flip-top containers for Tesco's own-brand personal care range, including nine haircare and six bodycare packs. The new containers, moulded in HPDE, were designed to give an easy grip shape for wet-room uses. According to Spectra Packaging, 'The bottles were also custom colour matched, utilising Spectra's polymer colouring expertise'. Spectra's collection of Broadway Ovals also feature the Small Joy closure system from Aptar.

Gary Allard, Field Sales Representative at Spectra commented, "Tesco's own brand products offer an excellent alternative to known brand items for customers seeking value with quality. Our aim was to provide packs that complimented these ranges by adding a stylish shape that would help entice Tesco customers. We feel our Broadway range fits the bill perfectly". (27 June)

 

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney

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