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Retail

Starbucks Chief Financial Officer Maw Set To Retire

By Steve Wynne-Jones
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Starbucks Chief Financial Officer Maw Set To Retire

Starbucks Corp has said that Chief Financial Officer Scott Maw is to retire at the end of November, stunning investors and sending shares of the world's largest coffee shop chain down more than 4 percent.

Maw, 50, lasted just four years in the CFO role, and the company did not provide details on what prompted the retirement.

Starbucks had strong sales growth and topped analyst earnings estimates during the first half of Maw's tenure but stumbled more recently, with the company’s chief executive earlier this month calling its performance “not acceptable.”

The Seattle-based company said in a regulatory filing that it has launched an external search for a replacement for Maw, who will become a senior consultant until March 31, 2019, earning $250,000 per month.

"As we enter our next phase of continued growth, I am confident in the finance team Scott has developed and am appreciative of his willingness to support through the transition into new leadership," Starbucks CEO Kevin Johnson said in a statement.

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Revolving Doors

It was Starbucks' second high-profile departure announced in recent weeks. Earlier this month, co-founder Executive Chairman Howard Schultz said he would step away from the company, effective this week.

Analysts were stunned by Maw's retirement, pointing to his relatively young age and short stint as CFO. Some described him as a competent executive, but also noted the chain's deteriorating performance and outlook in recent quarters.

"We believe the departure of Mr. Maw - who we viewed as a capable leader – will be perceived be as a loss for SBUX in the near and long-term," Wells Fargo Securities analyst Bonnie Herzog said in a research note.

Maw was promoted to CFO in February 2014, and his first two years in the role were marked by a pickup in comparable store sales growth and Starbucks consistently topping Wall Street earnings forecasts.

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But the coffee chain fell short of analyst estimates for same-store sales in the Americas region in five of the last six quarters.

Slower Growth

Last week it forecast slower sales growth than expected this quarter and said it plans to shutter about 150 U.S. cafes next fiscal year, triple its normal number of closures.

"The sudden nature of this announcement and Maw's relatively young age and tenure in his role suggest the decision (to) leave was perhaps not entirely voluntary," Bernstein analyst Sara Senatore wrote in a research note.

"While a new CFO may bring greater experience in the types of capital allocation strategies we have advocated, the fundamentals of the business need to at least stabilize and the responsibility for that lies with SBUX’s CEO and COO."

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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