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Starbucks Plans Changes To Company Structure, Layoffs

By Dayeeta Das
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Starbucks Plans Changes To Company Structure, Layoffs

Starbucks Corp is planning an organisational restructuring including leadership changes, according to a memo from its chief executive officer Kevin Johnson.

"There will be some job losses, some role expansions, and redeployments," a company spokeswoman told Reuters.

Challenging Times

The changes come at a time when the world's largest coffee retailer is facing a raft of challenges, including a cooling US market and heavy competition from rivals, while undertaking a massive expansion project in China.

"Starting next week and into mid-November there will be leadership shifts and non-retail partner impacts as we evolve the direction of teams across the organization in size, scope and goals," Johnson said in a memo last week following a town hall.

Management Changes

Starbucks has seen two high profile exits since June, including Howard Schultz, its former chief executive officer whose departure stoked investor concerns on how the company would evolve after nearly four decades of Schultz's near-constant presence.

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Bloomberg had earlier reported on the organisational shakeup and the layoffs.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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