Nestlé has announced that it will be reducing the average sugar content across its breakfast-cereal range by a further 10% by the end of 2018.
These changes will be made through a combination of product reformulation and by growing the share of lower-sugar variants, as part of the company’s ongoing programme to reduce sugar content across its product portfolio.
“We also know that breakfast cereals can play a part in the efforts to reduce sugar consumption across the nation,” said Gharry Eccles, UK regional vice-president of Cereal Partners Worldwide, which produces Nestlé’s cereal range.
“Offering consumers healthier and tastier cereals is one of our top priorities, and we are determined to make breakfast even better for everyone.”
Continued Improvements
Since 2010, Nestlé has already reduced the average sugar content of its breakfast cereals by 15%. In 2016, cereals in the UK and Ireland contained an additional 3,600 tonnes of whole grain compared to 2003 levels.
“We’ll take every opportunity to drive forward improvements across our range,” added Eccles.
“For example, by the end of this year, our cereals will be free from artificial flavours and colours across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
