Drinks maker Suntory has launched its first oolong-tea based drink in Thailand through its Thai partner Tipco F&B Co. 'TEA+ Oolong Tea' will retail in 500ml bottles and comes in three varieties - Original, Non-Sugar and Gardenia Lemon.
'Suntory Beverage & Food has noticed the rise in health consciousness among Southeast Asian consumers and has developed tea brands with a focus on health value. We released "MYTEA Oolong Tea" in Indonesia in May 2013 and "TEA+ Oolong Tea" in Vietnam in August', Suntory said.
'In the future we will actively work to spread Suntory brands in Thailand as we further accelerate our global strategy by maximizing synergy between group companies in Japan, Europe, Oceania, Asia and elsewhere'.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
