Portugal's Super Bock Group Sees Record Sales In 2017
Portuguese beer and soft drinks company Super Bock Group (SBG) has reported record sales of €521 million in full year 2017 (up from €451.3 million in 2016).
SBG boosted its leadership in the domestic market, registering a 10% growth in sales, equivalent to an extra €38 million. The Super Bock brand is a leader both in the on and off-trade channels.
Exports grew 39%, or by an additional €31 million, with China becoming the company’s second largest market, thanks to a doubling of Portuguese beer exports.
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