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SuperValu Remains Top Supermarket In Ireland: Kantar Worldpanel

Published on Jul 31 2017 11:47 AM in Retail tagged: Featured Post / SuperValu / Tesco Ireland / Irish retail

SuperValu Remains Top Supermarket In Ireland: Kantar Worldpanel

Irish retailer SuperValu has retained its position as the top supermarket in the country, according to the latest figures from Kantar Worldpanel.

The figures for the 12 weeks ending 16 July 2017 also show that the Irish market continues to grow, despite deepening price deflation.

Market Performance

The value of the grocery sector in Ireland was €2.34 billion during this period, which represents 2% growth, when compared to 2016.

“Despite a decline in the average price per pack, the market has continued to grow," said Cora Campbell, consumer-insight director at Kantar Worldpanel.

"In response to lower prices, shoppers have been putting more items into their baskets, which has kept market performance on an upward trajectory. Shoppers continue to favour retailers’ own brands, with sales growing by 3.7% and accounting for 55% of total grocery spending over the past 12 weeks.”

Supermarket Share

SuperValu has been named as the top supermarket in the country for the eighth consecutive period, although its market share fell slightly, to 22.1%.

Tesco retained its second-place position with 21.9% market share and a 2% increase in value sales, followed by Dunnes Stores.

“Despite seeing a drop in shopper numbers again this quarter, Dunnes Stores continued its strong sales growth, up 3%," said Campbell. "Dunnes shoppers spent 8% more – €36.80 on average – with the grocer during the latest quarter, and also visited the retailer slightly more often on average than this time last year."

Meanwhile, the discount retailers experienced strong growth during this period, with sales at Lidl and Aldi growing by 3.8% and 3.7%, respectively.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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