DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

SuperValu Introduces Eco-Friendly Herb Packaging

By Dayeeta Das
Share this article
SuperValu Introduces Eco-Friendly Herb Packaging

Irish retailer SuperValu has announced that it has introduced sustainable packaging within its potted herbs range.

The move will see the elimination of non-recyclable plastic packaging across the category, saving 3.18 tonnes of plastic packaging, the Musgrave-owned retailer said.

Paper Sleeve

The new packaging comprises a 100% recyclable paper sleeve on the outside, while the herbs have switched to a recyclable grey pot from a black pot.

An estimated 300,000 units of growing herbs are sold in SuperValu each year. 

Potted herbs offered by SuperValu are certified as Irish-grown by Bord Bia and include coriander, basil, parsley, and rosemary.

ADVERTISEMENT

Sustainable Packaging

The development of sustainable packaging for herbs is a part of SuperValu's commitment to making 100% of the group's own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025.

Ian Allen, managing director, SuperValu, said, "With the removal of the plastic sleeve on herbs and non-recyclable black plastic we are moving ever closer to our goal of 100% sustainable packaging by 2025.

"So far, our changes to packaging have diverted 29.3 tonnes of plastic from landfill annually, a positive move that impacts every community we operate in around Ireland."

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.