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Tesco Makes Ground to Draw Level With SuperValu in Ireland

By Publications Checkout
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Tesco Makes Ground to Draw Level With SuperValu in Ireland

Latest figures from Kantar Worldpanel show retailer Tesco has drawn level with SuperValu as Ireland's largest supermarket.

For the 12 weeks ending 26 April, SuperValu and Tesco have each managed to take 25 per cent of the Irish grocery market as the battle for top spot intensifies.

The big winner was Dunnes which posted the highest sales growth of 3.6 per cent, lifting its market share from 21.5 per cent to 22 per cent.

Kantar says intense competition between the supermarkets has resulted in more choice and better value for shoppers, highlighted by the low level of inflation and prices increasing by just 0.2 per cent.

The new figures also show the dramatic rates of growth recorded by the German discounters Aldi and Lidl slowing significantly. Aldi posted growth of 8.8 per cent while Lidl’s rate of growth was 7.8 per cent. This is the first time since 2010 that both Aldi and Lidl have grown their sales by less than 10 per cent.

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