Advertisers, Agencies And Social Media Combine To Tackle Online Threat
Sixteen of the world's biggest advertisers have joined together to push platforms such as Facebook, Twitter and Google's YouTube to do more to tackle dangerous and fake content online.
The Global Alliance for Responsible Media will also include media buying agencies from the major ad groups - WPP, IPG, Publicis, Omnicom and Dentsu - as well as the platform owners, the group said on Tuesday at the ad industry's annual gathering in Cannes, France.
Luis Di Como, executive vice president of global media at Unilever, said it was the first time that all sides of the industry had come together to tackle a problem that had far reaching consequences for society.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!