Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Supply Chain

Aldi Milk Earns German Animal-Welfare Certificate

German discounters Aldi Nord and Aldi Süd have announced that they will introduce milk certified by the German association for animal welfare, Deutscher Tierschutzbund (DTB).

In a first for German retail, the discounters will introduce the certified milks to all of its stores nationwide. The milks that will be certified are the Meierkamp ‘Frische Alpenmilch’ at Aldi Nord and Milfina ‘Landmilch’ at Aldi Süd.

The specifications required for the certificate include an individual feeding area and cubicle for each cow, loose-housing systems with an area of at least six square metres, annual hoof trimming and scratching brushes.

National Expansion

“From the very beginning, our goal was not to limit this policy to a regional and limited special offer, but to expand it to all markets, as this is the only way we can contribute to improving the holding of dairy cows all over Germany,” an Aldi spokesperson explained.

Around 80 farms operated by the dairy producer Gropper, which produces milk for Aldi’s own brands, have implemented the criteria of the DTB.

"With a basic staple such as milk, the nationwide sale is a milestone for more animal welfare in Germany, so we welcome Aldi’s move,” said Thomas Schröder, president of DTB.

Earlier this week, the discounters also launched a new private-label brand, Fair & Gut, which offers meat produced according to strict animal-welfare standards.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days