Buyers Brief - Analysing The Poultry Supply Chain
Nick Peksa, managing director, Cost Insights Limited, examines the poultry supply chain and asks whether current systems can support consumer demand for chicken and associated meats. This article first appeared in ESM Issue 2 2018.
Over the last few years, the food industry has seen some spectacular examples of systematic failures in the supply chain, leading to major disruptions of service.
This is nothing new. In fact, it has been happening for years.
In 1999, for example, Hershey’s missed Halloween. The company spent more than $100 million on a new order management, supply-chain planning and CRM system to transform its IT infrastructure and logistics capabilities. It failed – right at the critical moment when it needed to supply large volumes of product.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!