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Buyers Brief - Analysing The Poultry Supply Chain

Published on Mar 27 2018 3:29 PM in Supply Chain tagged: chicken / poultry / KFC / Buyers Brief / Nick Peksa

Buyers Brief - Analysing The Poultry Supply Chain

Nick Peksa, managing director, Cost Insights Limited, examines the poultry supply chain and asks whether current systems can support consumer demand for chicken and associated meats. This article first appeared in ESM Issue 2 2018.

Over the last few years, the food industry has seen some spectacular examples of systematic failures in the supply chain, leading to major disruptions of service.

This is nothing new. In fact, it has been happening for years.

In 1999, for example, Hershey’s missed Halloween. The company spent more than $100 million on a new order management, supply-chain planning and CRM system to transform its IT infrastructure and logistics capabilities. It failed – right at the critical moment when it needed to supply large volumes of product.

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