Carrefour France Releases Supply Chain-Focused Ad Campaign
Carrefour France has launched three new television advertisements which showcase the quality of its food SKUs, as well as outlining how its various banners differ, according to LSA-Conso.fr.
One of these TV spots features children asking questions concerned with supply chains, and the retailer giving answers to questions, such as inquiries about antibiotics and Carrefour's refusal to use GMOs as chicken feed.
The advertisement push also draws attention to its e-commerce channel, .
Elsewhere in Europe, Carrefour Belgium has launched its meal ingredient package, the 'Simply You Box', following a successful trial period in October of 2016, while its Italian arm has announced it will no longer sell eggs produced by hens raised in cages.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.