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Coop Delists P&G Brands

Published on Sep 5 2011 10:10 AM in Supply Chain

Coop Delists P&G Brands

Swiss retailer Coop has announced that it is withdrawing 35 new products by Procter & Gamble from its shelves. Coop, the second-biggest retailer in the country, was unable to agree a price decrease with the US multinational for the products. 

Procter & Gamble refused to lower its prices for the retailer; rising commodity prices in recent months was the reason given to the Basel group for the decision. Coop has temporarily withdrawn Lenor, Wella and Antikal products from its stores; other P&G brands such as Gillette and Pampers will remain on sale in its stores. 

Last month, Coop delisted 95 items by foreign manufacturers due to the massive price increases brought about by the strong Swiss franc. The retailer has reached agreement on most of these products and returned 56 items to its shelves.  (5 Sept)

© 2011 - ESM: European Supermarket Magazine


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