Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Supply Chain

Ferrero Opens Factory in Hangzhou, China

Ferrero has opened its first factory in China, located in the industrial district of Hangzhou, near Shanghai.

The new factory, worth USD 300 million, is the company’s 21st production facility around the world. The initial production line will employ 300 people, a figure set to grow to 1,000 within one year.

Ferrero Food Hangzhou will have an important role in providing confectionery products to the local Chinese market, as well as serving the bigger Asian market.

According to Nielsen figures, Ferrero already has a 24% share of the Chinese market, which is higher than in Europe (18%). The first product to come out of the Hangzhou factory will be Kinder Joy chocolate eggs.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days