DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Supply Chain

Greenyard Frozen UK Announces Partnership With Tesco

By Dayeeta Das
Share this article
Greenyard Frozen UK Announces Partnership With Tesco

Greenyard Frozen UK has announced a strategic partnership with Tesco to supply a full assortment of frozen fruits, vegetables, and herbs to the retail giant.

The partnership will result in a significant increase in the volume of goods sourced by Tesco, and will have a positive impact on all parties involved in the supply chain.

Vegetables and herbs aside, the deal will also add around 25 premium quality SKUs to Tesco's frozen fruit assortment.

Greenyard will also assist Tesco in terms of quality, technical management, account management, and logistics through collaboration between different departments and the creation of a dedicated team.

In March of this year, Greenyard announced a transformation plan, which includes the development of a vertically-integrated partnership model.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.