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Italian Meat Exports Up By 75% Over Past Decade

Published on Apr 24 2017 9:25 AM in Supply Chain tagged: Italy / Meat / exports

Italian Meat Exports Up By 75% Over Past Decade

The Italian meat industry has seen a 75% growth in exports over the past ten years, counterbalancing a contraction in domestic consumption.

Last year, for every €100 of meat industry sales, €12 were achieved in foreign markets. This put the total value of meat exports at €2.8 billion (9% of the total food sector), according to Agrifood Monitor.

Cold Cuts Hold Sway

The most dynamic component of meat exports is that of cold cuts and derivatives, worth €1.6 billion in 2016 (56% of the meat total) and growing by 91% compared to 2006 and by 4.5% in 2016.

Italy has a 7.7% share of the world cold cuts market, out of a total value of €21 billion in 2016. Of these, €3.4 billion (16% of the total) is accounted for by the UK, the main importer of Italian cold cuts. This figure has grown by 33% over the last 10 years.

The interest of UK consumers for Italian cold cuts is significant - 87% of them purchased them on at least one occasion in the last 12 months and 57% several times during a week.

These purchases are made mainly through retail channels - hypermarkets and supermarkets, discount and convenience stores, but also via the internet.

The most popular Italian cold cuts are cooked ham, Parma ham, Milano salami and Mortadella.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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