Pam Panorama has joined the campaign “Foie Gras – Only Cruelty”, launched by NGO 'Essere Animali', which aims to halt foie gras distribution in supermarkets and hypermarkets in Italy.
The Italian food retailer said it would no longer sell foie gras in its 153 direct sales points (Pam supermarkets and superstores and Panorama hypermarkets). Pam Panorama is the first large retail chain in Italy to have joined the campaign.
The retailer’s director of marketing, Michela Airoldi, the decision was made after viewing material, provided by Essere Animali, about the treatment of geese in the production of foie gras.
According to the NGO, 44 million ducks and geese in France, are subjected to forced feeding in the production of foie gras, a practice banned in Italy and condemned by the EU.
An online petition has already been signed by over 55,000 people and a request to stop foie gras sales has been sent to retailers Conad, Eataly, Bennet, Carrefour, Esselunga and Auchan.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.