Mercadona Sees Own-Brand Hand Soap Sales Double Amid Pandemic
Spanish retailer Mercadona has announced that sales of private-label hand soaps in its stores have doubled amid the coronavirus pandemic.
The retailer has stepped up the production of own-brand hand soaps to guarantee a continuous supply in its stores.
One of its suppliers, Laboratorios Maverick is manufacturing liquid soaps in its facilities in Ulldecona in Tarragona, while Nestí Dante in Italy has scaled up bar soap production for the retailer.
Mercadona’s hand soap assortment comprises 15 SKUs in liquid, mousse and bar format.