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Supply Chain

Morocco Consumer Boycott Affects Danone, Other Major Producers

A consumer boycott aimed at major suppliers of milk, bottled water and petrol in Morocco has prompted the government to call for lower prices and forced one producer to scale down operations.

The secretly-organised campaign is the first such mass online protest in Morocco, which escaped the ‘Arab Spring’ uprisings of 2011 but where demonstrations have erupted in impoverished areas over jobs and economic neglect.

The campaign, launched on April 20 and calling for a boycott of Morocco's main milk, water and petrol brands, has struck a raw nerve with many, who complain they have been left out of the country’s business boom.

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