Italian regional food retailer Multicedi is planning to open new stores and expand to new areas in 2021.
Despite a challenging year due to the COVID-19 pandemic, the Pastorano-based company opened 29 new stores in four different Italian regions in 2020.
Multicedi’s growth strategy is based on two main pillars: improving the current sales network and expanding its presence by conquering new geographical areas.
Therefore, the company will boost its market position in the Campania and Lazio regions and open the first stores in Puglia.
Renovation
Multicedi earmarked €10 million for renovations in directly operated stores, which commenced in the second half of 2020.
The retailer will introduce digital signage and online shopping, providing customers with a multi-channel shopping experience.
Multicedi operates several store formats under the Decò, Adhoc Cash&Carry, Ayoka, Dodecà, SuperRisparmioso, SeBón and Quari banners.
Last year, it partnered with Gruppo Arena, a leading retail group in Sicily, to create Decò Italia.
This year Decò Italia plans to open its Milan office. Currently, work underway to launch 1,200 branded and exclusive products.
The joint turnover for Multicedi and Gruppo Arena in 2020 is estimated at €2.5 billion.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
