Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Supply Chain

Norgesgruppen Pledges To Halve Food Waste By 2025

Norgesgruppen has announced a pledge to halve the amount of food waste generated in its stores by 2025.

The retailer has teamed up with the Forbruksforskningsinstituttet SIFO (SIFO Consumption Research Institute) at the University of Oslo to conduct a study into how food waste is developed, and what initiatives the retailer can implement in order to cut its contribution.

More than 355,000 tonnes of edible food are discarded annually in Norway, of which the grocery-store sector accounts for 17%. The highest proportion of food waste in the retail channel is generated in fruit and vegetable departments.

Implementing The Strategy

Following a range of interviews with store managers, as well as previously conducted studies in this area, Norgesgruppen has determined that the most promising initiatives to curb food waste involve price cuts, rearranging products and in-store awareness campaigns.

Following the implementation of these strategies, SIFO will conduct follow-up studies to determine their effectiveness, with the objective of indicating how well the participating actors (stores, customers, etc.) respond to said measures.

“The fact that too much edible food goes right in the trash is both an ethical problem and an environmental problem,” said Norgesgruppen CEO Runar Hollevik. “Initiatives that reduce food waste are positive for manufacturers, stores and customers.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days