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P&G To Open New Detergent Factory In Romania In 2021: Report

FMCG giant Procter & Gamble is to open a new detergent factory in Urlati in Romania in 2021, reports Romania Insider.

The new facility is located in Urlati, close to Ploiesti, where the company also operates a shampoo factory.

Procter & Gamble received state aid of around RON 30 million (€6.3 million) to set up the factory, the report said.

The new detergent factory will create around 120 new jobs and manufacture liquid detergent capsules, one of P&G's biggest innovations in the fabric care category.

Attractive Profile

Speaking at an event marking 25 years of Procter & Gamble in Romania, the vice-president of its south-eastern Europe division, Antoine Brun, said that the country's attractive profile, the company’s success in the market and competent workers have made the investment in the factory a reality.

Procter & Gamble commenced operations in Romania in 1994 with its headquarters in Bucharest.

The company employs around 750 people in the country, and also operates the Urlati shampoo factory and a global services centre.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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