DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Premier Foods Developing Vegan OXO Beef Stock Cubes: CEO

By Dayeeta Das
Share this article
Premier Foods Developing Vegan OXO Beef Stock Cubes: CEO

Premier Foods chief executive officer, Alex Whitehouse has said that the maker of Bisto gravy and OXO cubes was developing a vegan version of its OXO beef stock cubes, to capitalise on the vegan and plant-based trend.

The company, which recently launched its plant-based Plantastic brand, was however not yet ready to launch the meat-free version of a beef-flavoured stock cube, Whitehouse said in a media call with journalists on Friday (17 January).

Bakery operator Greggs launched a vegan version of its popular steak bake earlier this month, aiming to replicate the success with its meatless sausage roll that boosted its profits and helped fuel an 80% rise in its share price last year.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.