Private Label Sees Growth In Italy During Lockdown
One of the few positive effects of the COVID-19 lockdown period in Italy was a double-digit growth in sales of private label products, a study has found.
An analysis by the Business Intelligence unit of Consorzio SUN (Supermercati Uniti Nazionali), based on IRI data, indicates that private label sales in the first quarter of 2020 increased by 13.5% year-on-year, while in March alone the growth was 25.2%.
Outperformed The Market
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