Italian SPAR partner, Maiora, has developed a new programme, ‘Prevent by Playing’ aimed at primary school children.
The programme organises visits to supermarkets and food producers for kids to learn about nutritional value and have an understanding of where their food comes from.
The initiative also aims to highlight the links between food to culture and tradition.
An online learning platform enables large numbers of children and schools to participate, combined with traditional classroom lessons given by certified nutritionists.
“DESPAR Maiora wants to play a more active and supportive role in the community,” said Grazia de Gennaro, Press and Communications Officer at Maiora. “Prevent by Playing currently involves only a few cities in Apulia, but we aim to extend it well beyond the test area to the whole nation. The pilot project has successfully passed the test phase, meeting and exceeding our expectations. We received a lot of positive feedback, which has motivated us to keep going with great enthusiasm.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.