Unes Seeks To ‘Set The Template’ For Premium Private Label In Italy: Analysis
Over two decades, Unes’s il Viaggiator Goloso has evolved from a premium private-label offering to a badge of honour for the Italian retailer. Alessandra Arosio reports.
In 1999, Italian retailer Unes launched il Viaggiator Goloso, its premium private-label brand.
The brand, which translates in English as ‘the Gastro Traveller’, was developed to satisfy the different needs and tastes of consumers, offering a range of selected high-quality products at an affordable price, including a number of traditional Italian recipes.
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