Unilever has announced that Industria La Popular, a Guatemala-based company, has offered to buy its direct application soap bars business in Central America for an undisclosed sum.
The deal also includes a licence for Industria La Popular to use the brands Xtra, Surf, Unox, and Rinso.
However, the right to use these brands in the detergents category will be retained by Unilever, the FMCG giant said in its statement.
The transaction, expected to close in the second half of 2020, is subject to regulatory approvals by the local authorities.
Industria La Popular is a homecare and personal care business, that employs more than 2,000 people and offers around 15 brands.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
