Buyers Brief: Bouncing Balls And Global Recovery
Nick Peksa, managing director at Cost Insights Limited, examines how the fate of the raw materials industry in 2018 could be settled by the bounce of a ball - in, or out? This article previously appeared in ESM Issue 1 2018.
At the time of writing, the Australian Open tennis tournament is in full flow, and an unexpected Brit has stunned the national press by making it through to the semi-finals.
With this in mind, the physics behind how the ball moves makes an excellent analogy for what 2018 may hold for the price of raw materials.
In simple terms, the global economy can be compared to a tennis ball - in 2008, it was firmly dropped from a great height. The ball plummeted to the ground and its energy was dissipated, but fortunately, it bounced back, albeit not very quickly, and not as high as before it was dropped.
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