Swedish retailer Axfood has increased its ownership in foodhall-cum-restaurant chain Urban Deli from 50% to slightly over 90%.
Axfood was a minority investor in the business at the time it was established, in 2009, increasing its stake to 50% in 2014.
As a result of its increased ownership in the group, selected Urban Deli’s products will now be sold at Axfood’s Hemköp stores in the Stockholm area.
Emerging Trends
“Urban Deli will continue to spearhead innovation and emerging trends, where we test new and exciting products and concepts,” comments Nicholas Pettersson, Axfood and Chairman of the Board of Urban Deli.
“Here we can also develop tomorrow’s meal solutions in response to the sector convergence we are seeing and that is growing ever-clearer, and which we will be introducing in all of the Axfood family’s grocery chains.”
Urban Deli currently operates in Stockholm at the Nytorget, Sveavägen, Sickla, Central Station and Åhléns City locations
Dan Jacobson, the chain’s president, said that the increased partnership with Axfood means that Urban Deli can “continue to be a market maker that drives innovation and development coupled both to its own restaurants and stores, and to the other chains in the Axfood family.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
