Breakfast Cereal

Nestlé Study Reveals Confusion Over Whole Grain Consumption

A global study by Swiss food company Nestlé has found that there is significant confusion over how much whole grain should be consumed in order to l...

Nestlé Adopts Colour-Coded Labelling For Breakfast Cereals

Nestlé has announced that it will adopt the UK Government’s colour-coded labelling on its breakfast-cereal products from October. The ful...

Kellogg Company To Open New Cereal Café In New York

Cereal giant Kellogg Company has announced that it is relocating its ‘Kellogg’s NYC’ cereal café in New York City. The company...

Nestlé Cereals To Reduce Sugar Content By Further 10%

Nestlé has announced that it will be reducing the average sugar content across its breakfast-cereal range by a further 10% by the end of 2018. Th...

Post Holdings Completes Acquisition of Weetabix

US consumer goods company Post Holdings has completed its acquisition of cereal company Weetabix, effective 3 July 2017. The $1.8 billion (£1.4 bi...

Nestlé Launches New Cereal Bar Range

German Cereal Partners Deutschland (CPD), Nestlé’s joint venture with General Mills, has launched a new range of cereal bars under the Nestl&e...

Waitrose Cuts Morning Cereal Sugar Rush By 15%

UK retailer Waitrose has decreased sugar levels by 15% or more in more than half of its own brand breakfast cereals, the retailer announced Wednesday....

General Mills Profit Tops Estimates, Helped by Lower Expenses

General Mills Inc., the maker of Cheerios and Trix, posted a fourth-quarter profit that beat analysts’ estimates, as lower expenses helped offset slu...

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