Pink Lady: latest retail news and insights | ESM Magazine

The Pink Lady® Range Attracts New Buyers

Leading apple brand Pink Lady® saw a 22% increase in sales volume last season due to the double roll-out of bulk and tray produce. This increa...

Pink Lady® To Boost Trust With Customers And Growers

For over 20 years, members of the Pink Lady® Europe branch have been building a relationship of trust with their customers day by day, with the promise...

Pink Lady® Posts Positive Results In A Difficult Market

Despite declining apple consumption in key EU markets, Pink Lady® maintained its good performance this season. It sold 170,000 tonnes of apples (com...

Pink Lady® To Present Its Strategy At Fruit Logistica 2019

Pink Lady® has had a promising start to the season, with a volume estimate of around 175,000 tonnes of apples for 2018-2019. This is a stable volume...

Pink Lady® Zings Up Fresh Fruit Aisles

Continuing its consumer recruitment and loyalty strategy, Pink Lady® is maintaining its premium positioning and offering a range of packaging tailored...

Pink Lady®’s Dynamic Growth Continues This Season

The 2017-2018 season has enabled Pink Lady® to consolidate its leading brand position in all European markets, in a somewhat unusual market context....

Pink Lady® Delights The International Agricultural Show

With apple season in full swing, Pink Lady® presented its socially responsible commitments to consumers at the Paris International Agricultural Show fr...